4-H Brand Resources
4-H Brand Basics
The 4-H brand tells the world who we are, what we do, how we do it and the impact it can have. The goal of having a consistent brand and using resources that are "on brand" when sharing about 4-H at the local, state and national level is to make 4-H a house hold name and a name people can trust. The following resources are to help county extension offices, volunteers and youth members promote our brand and meet this goal. You can also gain access to a multitude of other resources by visiting 4-H.org and signing into the MORC (Marketing Online Resource Center).
The 4‑H Marketing Online Resource Center is the go-to resource for 4‑H professionals and volunteers for all of their 4‑H marketing materials including photos, templates, ads, and logos.
Visit the marketing and communication guide page for more information on co branding with MSU Extension and specific communications guidelines, including the use of the name and emblem (clover).
4-H Brand Quick Reference Guide
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4-H.org Marketing Resources
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Brand Tagline |
Brand Promise |
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4-H Grows Here |
4-H Empowers Young People with the skills to lead for a lifetime. |
4-H Emblem |
4-H Grows Here |
| 4-H Clover.jpg | 4-H Grows Here logo.jpg (300dpi) |
| 4-H Clover.png | 4-H Grows Here logo.png |
| 4-H Clover print logos (zip file) | 4-H Grows Here logos (zip file) |
| 4-H Clover digital logos (zip file) | // |
Use of the 4-H Name and Emblem |
MSU Extension / 4-H Co-Branding |
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The Montana 4-H program is the Youth Development program of Montana State University Extension. All 4-H programs are MSU Extension programs and should be co branded with both the 4-H Clover and the MSU Extension logo. The Graphic Identity and Branding Policyis also another helpful resources when developing digital and print materials.
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4-H Color PaletteAdherence to a specified color palette is essential to effective branding because color provides an immediate and powerful way to express meaning and message without words. |
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Visit the MSU Brand Guide for additional MSU color palette that can be used in coordination with the 4-H color palette. Be sure to be aware of MSU Graphic Identityand Branding Policy. |
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TypographyGotham Web & Digital Font Franklin Gothic MSU Print ArialMicrosoft Office & Print BebasNew or Knockout Heading Download font family |
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How to add fronts (Microsoft) | How to add fonts (Canva) Brand Message Platform
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Impact
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4-H InfographicsAgriculture Leaders and Statistics How Youth are Attracted to STEM |
Head, Heart, Hands, Health Graphics    |
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The 4-H "brand message" tells the story of who we are, what we do
Social Media
Social media channels are the perfect place for celebrating your 4‑H pride and sharing information with the 4-H community. Use the social media quick start guide for gudelines on how to use social media responsibly to promote 4-H.
Posters
These 11x17 posters are perfect for to hang in store windows or on bulletin boards all over town. They can be printed on a color copier, laser printer or sent out to be printed. No need to reformat! I suggest using 60LB weight digital cover paper for the best quality (example paper). Download high resolution posters from box.
Radio and TV PSA's
Grow True Leaders public service announcements can be leveraged in traditional media outlets like television and radio throughout the year. They also serve as great promotional tools for placement on local websites, event presentations and more. Use 4-H grows pre-recorded PSAs or prepare your own.
15 Sec RADIO PSA 30 Sec RADIO PSA 60 Sec RADIO PSA
15 Sec VIDEO PSA 30 Sec VIDEO PSA 60 Sec VIDEO PSA
How to prepare a 4-H PSA (University of Nebraska Extension)
Flyers
Flyers are well suited for handing out at events, placing in storefront windows or putting up on bulletin boards, and can be printed at home or professionally in color or black and white. The MSU Extension logo has been added and there is a small area where you can add contact information if desired.
Ads
Advertisement files can be customized and used in local print publications like newspapers and newsletters. These are in PDF format. click on the image below to open the PDF ad and download.
MSU/4-H Templates
4-H Images & Photos
The 4‑H photo library is provided for 4‑H professionals and volunteers to use to download photos of 4‑H youth and activities. Sign in is required.
The MSU Extension photo library is available to MSU faculty and staff.
A signed media release form is required for all recognizable youth and adults in any
audio, video, photo, comment and testimonial used to promote MSU Extension, including
4-H.
