MSU Logo Guidelines
Minimum size
![MSU minimum size, a line underneath details that a vertical logo should be no smaller than 0.875 inches in width](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/vert-logo-minimum-size-x2.png)
Vertical Logo
The vertical version of the MSU logo should be no smaller than 0.875 inches in width.
![MSU minimum size, a line underneath details that a horizontal logo should be no smaller than 1.25 inches in width](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/horiz-logo-min-size-x2.png)
Horizontal Logo
The horizontal version of the MSU logo should be no smaller than 1.25 inches in width.
Clear Space requirement
![Image of the MSU vertical version of the logo with a faded m around the edges of the logo to indicate the amount of space the logo should have from other objects](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/vert-logo-clear-space-x2.png)
Vertical logo
Space around the logo should always be about the height or width of the smaller "M".
![Image of the MSU horizontal version of the logo with a faded m around the edges of the logo to indicate the amount of space the logo should have from other objects](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/horiz-logo-clear-space-x2.png)
Horizontal Logo
Space around the logo should always be about the height or width of the smaller "M".
Improper Logo Usage
![A picture of the MSU logo without the text "Montana State University" underneath. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-m-only-x2.png)
Do not use the MSU mark without the wordmark Montana State University.
![A picture of the MSU logo that is skewed and rotated. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-skew-logo-x2.png)
Do not distort the logo vertically or horizontally, or rotate or skew the logo.
![A picture of the MSU logo with a non branded font that says "Montana State University." A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-other-type-logo-x2.png)
Use only the officially typeset “Montana State University” wordmark. Do not type it on your own.
![A picture of the MSU logo but in non branded colors. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-color-change-logo-x2.png)
Do not use color combinations other than blue and gold.
![A picture of the MSU logo but the "M Flame" part of the logo is sized down and placed haphazardly on top of "Montana State University." A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-changing-size-elements-logo-x2.png)
Do not change the size relationship or positioning of the mark relative to the size of the wordmark.
![A picture of the MSU logo with a gold outline. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-styles-logo-x2.png)
Do not use special effects such as outlining, drop shadows, Photoshop embossing, etc. Use the reverse version of the logo if you need the logo to stand out from a dark background.
![A low resolution picture of the MSU logo. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-low-resolution-logo.png)
Do not use scanned, pixelated or low-resolution versions of the logo.
![A picture of the MSU logo over a busy background. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-busy-backgrounds-logo-x2.png)
Do not print the logo over the top of photographs, patterns, or artwork so that it cannot be seen.
![The flames from the "M Flame" part of the MSU used as bullet points. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-mflame-bullet-points-x2.png)
Do not break apart or remove individual pieces of the logo, such as using the block M or the flame by itself, or printing the official logo without the arc.
![A picture of the MSU logo used as a watermark. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-faded-background-logo-x2.png)
Do not screen the logo behind or use it as a watermark.
![A picture of the MSU logo but the "M Flame" part of the logo has been used to serve as the "M" to make a new logo for the "Math Department." A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-mflame-words-logo-2.png)
Do not use the logo in place of an “M” in standard text.
![A picture of the MSU logo framed in a blue box. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-frame-logo-x2.png)
Do not put the MSU logo into a box or circle. Use the reverse version of the logo if you need the logo to stand out from a dark background.
![A picture of the MSU logo but with a drop shadow. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-drop-shadow-logo-x2.png)
Do not use a drop shadow on the logo.
![A picture of the MSU logo but text is wrapped around the logo. A red line is diagonally crossed over the logo to indicate the logo does not follow the MSU brand standards.](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/no-wrap-text-logo-x2.png)
Do not wrap text around the logo.
Color Usage
![Full color MSU logo](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/color-logo-x2.png)
For full color printing
![Black MSU logo](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/black-logo-x2.png)
For faxing or newspapers
![Two blue colored MSU logo](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/blue-color-logo-x2.png)
One-color with screens
![Blue MSU logo](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/one-color-logo-x2.png)
One-color
![White MSU logo with the gold "M Flame" on a dark blue background](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/reverse-color-logo-x2.png)
Reverse logo for dark backgrounds
![A white MSU logo on a dark blue background](/creativeservices/images/new-images-redesign-2022/logo-guidelines-page/white-logo-x2.png)
Reverse logo for dark backgrounds in a one-color application
If you need the reverse logo, please reach out to Ron Lambert at rlambert@montana.edu